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Yes 50 Scientifically Proven Ways to Be Persuasive Epub

Small changes can make a big difference in your powers of persuasionWhat one word can you start using today to increase your persuasiveness by than fifty percent?Which item of stationery can dramatically increase people's responses to your requests?How can you win over your rivals by inconveniencing them?Why does knowing that so many dentists are named Dennis improve your persuasive prowess?Every day we face the challenge of persuading others to do what we want But what makes people say yes to our requests? Persuasion is not only an art it is also a science and researchers who study it have uncovered a series of hidden rules for moving people in your direction Based on than sixty years of research into the psychology of persuasion Yes reveals fifty simple but remarkably effective strategies that will make you much persuasive at work and in your personal life tooCowritten by the world's most quoted expert on influence Professor Robert Cialdini Yes presents dozens of surprising discoveries from the science of persuasion in short enjoyable and insightful chapters that you can apply immediately to become a effective persuader Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive the findings presented in Yes will steer you away from common pitfalls while empowering you with little known but proven wisdomWhether you are in advertising marketing management or sales or just curious about how to be influential in everyday life Yes shows how making small scientifically proven changes to your approach can have a dramatic effect on your persuasive powers


10 thoughts on “Yes 50 Scientifically Proven Ways to Be Persuasive

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    A good friend recommended this book one night over dinner and raised an interesting premise as to why he chose to read the subject matter I didn't read it to learn how to persuade people I read it to learn how people were trying to persuade me That concept resonated with me Almost immediately I purchased Yes and added it to my Kindle In effect my friend's persuasive reasoning as to why I should read this book taughtreminded me the many number of ways that people are attempting to persuade me Whether it is a lucrative advertising campaign a co worker my boss my friends family or my wife the number of different methods of persuasion are endless and everywhere Although in my wife's case a simple stern look often works