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Why We Buy The Science of Shopping Epub Ä We Buy The

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as a Sherlock Holmes for retailers author and research company CEO Paco Underhill answers with a definitive yes in this witty eye opening report on our ever evolving consumer culture Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls department stores and supermarkets across America With his team of sleuths tracking our every move Paco Underhill lays bare the struggle among merchants marketers and increasingly knowledgeable consumers for control


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    Rather disappointing it reads like a book length sales brochure for Envirosell the company the author founded Every page follows the same formula A foolish retailer was doing this I told him to do this He did and he is now virile has a better looking wife has money than he could imagine and he thanks me daily This gets old A few fun tricks of retailing are buried here and there but the book should be subtitled How to Get Rich Using Common Sense