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Switch How to Change Things When Change Is Hard MOBI

Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath the best selling authors of Made to Stick are back with a ground breaking book that addresses one of the greatest challenges of our personal and professional lives — how to change things when change is hardIn their follow up book to the critically acclaimed international bestseller Made to Stick Chip and Dan Heath talk about how difficult change is in our companies our careers and our lives why change is so hard and how we can overcome our resistance and make change happen The Heaths liken the human mind to two distinct entities — the animal mind or what psychologist Jonathan Haidt calls the elephant and the logical brain which Haidt describes as the rider The elephant is instinctive it acts on emotion It likes gorging on Oreos and sleeping in And it loves routines — doing things the same old way every dayThe rider is the planner and thinker The rider obsesses about the future He or she wants to stop eating junk food and stop hitting the snooze button But it’s hard because when the rider and elephant disagree on where to go the rider usually loses And that describes the essential tension between our primitive emotional brain and our high intellect and helps to explain why changing how we behave is so difficult The secret to making a switch is understanding this odd couple relationship Direct the Rider Motivate the Elephant Shape the PathThroughout Switch Chip and Dan Heath illustrate and explain situations in which sweeping change was adopted from a university researcher who ended the cycle of child abuse in a group of families to an entrepreneur who turned his skeptical employees into customer service zealots and saved his company In the tradition of Made to Stick Blink and Outliers Switch is filled with engaging and entertaining stories of how companies and individuals have brought about and sustained significant change An indispensable guide to making change happen it is certain to become a classic


10 thoughts on “Switch How to Change Things When Change Is Hard

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    I'll be interested to see if this book is still relevant in 10 years as the influence of books like this often come and go In the meantime though my brain just won't stop incorporating elements from it into how I'm thinking about current events in my lifeI was already inclined to believe the validity of the structure that the Heaths outline because I've practiced some of it already without using the same words most especially Shaping the Path as I give a lot of thought to the environment of my preschool classroom an example want your students to stop running from one end of the room to the other? Rearrange the furniture so they can't run in a straight line The environment absolutely makes a difference in behaviorParsing the elements involved in a successful campaign for change makes me feel equipped to do that in other contexts So while this book is a great tool to use to work towards your goals I think it remains important to choose your goals carefully as you enact some of the Heaths' advice they actually unintentionally provide a really great example in talking about BP BP made it a goal in the early 90's to have no dry holes when they drilled in effect attempting to reduce their non productive drilling efforts to zero But obviously somewhere along the way to meeting that very ambitious goal they also threw safety by the wayside and we saw the effects mere months after Switch was published BP did an incredible job working towards its goal but simultaneously it misplaced its priorities to a disastrous degree This too is something to keep in mind when creating change