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Nudge Improving Decisions About Health Wealth and

From the winner of the 2017 Nobel Prize in Economics Richard H Thaler and Cass R Sunstein a revelatory look at how we make decisionsNew York Times bestsellerNamed a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat about financial investments or our children’s health and education even about the causes we champion or the planet itself Unfortunately we often choose poorly Nudge is about how we make these choices and how we can make better ones Using dozens of eye opening examples and drawing on decades of behavioral science research Nobel Prize winner Richard H Thaler and Harvard Law School professor Cass R Sunstein show that no choice is ever presented to us in a neutral way and that we are all susceptible to biases that can lead us to make bad decisions But by knowing how people think we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves our families and our society without restricting our freedom of choice


10 thoughts on “Nudge Improving Decisions About Health Wealth and Happiness

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    I don't understand why this is a runaway bestseller it's just not that enthralling I've been reading lots of books lately about behavioral psychology and economics why people make the decisions we do economically and in other life areas But Predictably Irrational and Made to Stick both explore these questions in a much engaging wayNudge is mostly concerned with how companies and governments can practice what the authors term libertarian paternalism gently noncoercively pushing people toward doing something that they really want to do For example a company might by default enroll new employees in a 401K plan and put a certain salary percentage into that plan The employees can opt out or change their contribution amount at any time but by enrolling everyone by default the company does an end run around its workers' natural procrastination tendencies without forcing them into anythingAnother use of nudging this one on the state level might be to require that everyone signing up for a driver's license check a box saying either Yes I want to be an organ donor or No I don't wish to be an organ donor Or a state could change its laws so that people are by default assumed to be willing donors unless they say they don't want to This would greatly increase the number of organs available for emergency transplantsSo interesting stuff but not enough to fuel an entire book I wound up skimming quite a bit and while some of the anecdotes are funny and interesting many of the writers' proposals are dry unless you happen to be fascinated by the particular social or economic issue they're addressing It's worth picking Nudge up to see if it grabs you just don't be surprised if it lets go about 100 pages in