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How We Decide Kindle µ How We Epub / Hardcover

The first book to use the unexpected discoveries of neuroscience to help us make the best decisionsSince Plato philosophers have described the decision making process as either rational or emotional we carefully deliberate or we “blink” and go with our gut But as scientists break open the mind’s black box with the latest tools of neuroscience they’re discovering that this is not how the mind works Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation When buying a house for example it’s best to let our unconscious mull over the many variables But when we’re picking a stock intuition often leads us astray The trick is to determine when to use the different parts of the brain and to do this we need to think harder and smarter about how we thinkJonah Lehrer arms us with the tools we need drawing on cutting edge research as well as the real world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker playersLehrer shows how people are taking advantage of the new science to make better television shows win football games and improve military intelligence His goal is to answer two questions that are of interest to just about anyone from CEOs to firefighters How does the human mind make decisions? And how can we make those decisions better?


10 thoughts on “How We Decide

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    As I am not a scientist like some other reviewers I found this book to be quite enlightening It was well written and entertaining as well Things I learnedPeople need to use both rational thought and emotion to make the best decisionsWe need to make our own mistakes because that is how our brains get rewired not to do it again Emotions turn mistakes into educational events and then use those lessons unconsciouslyWe get cranky when we're hungry and tired because the prefrontal cortex is the first to lose energy and consequently the ability to suppress negative emotions Teenagers are impulsive because the prefrontal cortex is also the last part of the brain to develop and ADHD happens when kids' brains are slow to developAbuse is repeated among generations because abused children's brains are permanently damagedfail to create the appropriate connections and never mature morallyRationality can be a liability when it leads to rationalization Embrace uncertainty entertain competing hypotheses and remind yourself of what you don't knowDifficult decisions those with numerous factors involved are best made by taking in all the facts sleeping on it and ultimately relying on your feelings Even when you choose to ignore your emotions they are still a valuable source of input